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[Starter Story]How I Started My $96K/Annual Profit Brand Experience Firm With $65 As Initial Capital


Starter Story x Branperience
A trip down memory lane...

A few weeks ago I sat down with Starter Story, a database and resource center for business owners, and they took me down memory lane.

As we near our 5th year in business, I realized this is probably one of the most in-depth interviews I've done thus far. It felt amazing to be vulnerable about the earlier years -- I discussed A LOT of things for the first time on this journey.

So , I'd love to share my starter story with you. Here's some the interview below + the link to my full story below. And whatever journey you're on, I hope this sparks joy to continue on.







Hello! Who are you and what business did you start?


I’m Teju, an Intuitive Empath and Founder + Chief Experience Officer of Branperience – a Full-Service Brand Experience Firm I opened in 2018 – in a coffee shop in downtown Milwaukee, Wisconsin with my two daughters who were 13 & 15 at the time.


For the past five years, I’ve spent my days strategizing and advocating for the use and consideration of emotions and feelings when brand building or rebuilding through a strategic experiential approach resulting in increased brand equity, loyalty, return on experience, and investment.


We’ve been able to impact and develop a diverse portfolio supporting an array of




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I have much more joy as a business owner and I believe that’s a greater state of mind. I’m really big on

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