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Case study.

Above & 
Beyond The 

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Creating hope and opportunity for student-athletes by preparing them for life beyond the game.

The Story.

Doing more and knowing more.

Above and Beyond the Playground's Mission is to create hope and opportunity for student-athletes by preparing them for life beyond the game. 

Package: Full Service Brand Experience Package + Management


Average email open rate + 21.9% average click rate + 212 email subscribers in 6 months.



in fundraising dollars gained through experiential campaign + event in 5 weeks. 



Brand partnerships, sponsorships, and collaborations within 3 months.

The Goal.

Awareness. Engagement. Advancement.

Our goal for Above and Beyond the Playground was to expose the brand to the community; by providing a clear and concise brand statement on why we #DoMore (Above) and #KnowMore (Beyond) the Playground. 

Do more, know more.

This campaign will consisted of one targeted push of the #DoMoreKnowMore initiative with a powerful branding statement through testimonial video and engaging on-site community partnerships to spread awareness – Above and Beyond the Playground.

How We Did It.

End-To-End Journey


We built, trained, and delivered a team of new staff + volunteers to assist in the on-going delivery of their new experience.

Experiential Marketing Campaigns

We leveraged our customized strategy to deliver two experiential marketing campaigns that drove brand engagement, awareness, and memories.


We increased their social media presence by focusing on brand engaging site such as Instagram, Facebook, and LinkedIn.


We brought the in-person experience – online with emotionally capturing images, videos, websites, landing pages, and more.

Experience Sponsorships

We obtained several resources to advance the brand and continue the growing programs success.


We created an exclusive community of supporters through strategic and targeted email campaigns to support and advance the redesigned experience.

Experiential Marketing.

Father's day
isn't the only

Father's day isn't the only day to spend time together. The end of the summer is another opportunity to connect the families and the community to the brands message. We executed their Inaugural Father/Child Basketball Camp. The day was filled with gratitude –– the emotion we were going for.



Increase in Social Media fans + followers across three platforms


Increase in Impressions across all Social Media platforms


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Branperience does an excellent job of getting to know the why of your organization and then delivers the what you do. Branperience made our organization come alive to the world with their strategic planning, experience marketing, and elite professional services.

Deonte Tatum

Founder, Above & Beyond The Playground

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