Case study.

Above & 
Beyond The 
Playground

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Creating hope and opportunity for student-athletes by preparing them for life beyond the game.

The Story.

Doing more and knowing more.

Above and Beyond the Playground's Mission is to create hope and opportunity for student-athletes by preparing them for life beyond the game. 

Package: Full Service Brand Experience Package + Management
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71.3%

Average email open rate + 21.9% average click rate + 212 email subscribers in 6 months.

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21K

in fundraising dollars gained through experiential campaign + event in 5 weeks. 

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17+

Brand partnerships, sponsorships, and collaborations within 3 months.

The Goal.

Awareness. Engagement. Advancement.

Our goal for Above and Beyond the Playground was to expose the brand to the community; by providing a clear and concise brand statement on why we #DoMore (Above) and #KnowMore (Beyond) the Playground. 

Do more, know more.

This campaign will consisted of one targeted push of the #DoMoreKnowMore initiative with a powerful branding statement through testimonial video and engaging on-site community partnerships to spread awareness – Above and Beyond the Playground.

How We Did It.

End-To-End Journey

Internal
Experience

We built, trained, and delivered a team of new staff + volunteers to assist in the on-going delivery of their new experience.

Experiential Marketing Campaigns

We leveraged our customized strategy to deliver two experiential marketing campaigns that drove brand engagement, awareness, and memories.

Experience
Engagement

We increased their social media presence by focusing on brand engaging site such as Instagram, Facebook, and LinkedIn.

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Digital
Experience

We brought the in-person experience – online with emotionally capturing images, videos, websites, landing pages, and more.

Experience Sponsorships

We obtained several resources to advance the brand and continue the growing programs success.

Email
Experience

We created an exclusive community of supporters through strategic and targeted email campaigns to support and advance the redesigned experience.

Experiential Marketing.

Father's day
isn't the only
day.

Father's day isn't the only day to spend time together. The end of the summer is another opportunity to connect the families and the community to the brands message. We executed their Inaugural Father/Child Basketball Camp. The day was filled with gratitude –– the emotion we were going for.

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361%

Increase in Social Media fans + followers across three platforms

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Increase in Impressions across all Social Media platforms

132.3k

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Branperience does an excellent job of getting to know the why of your organization and then delivers the what you do. Branperience made our organization come alive to the world with their strategic planning, experience marketing, and elite professional services.

Deonte Tatum

Founder, Above & Beyond The Playground