Measuring ROX: An overlooked business metric.

Updated: Apr 22

We measure Return On Experience. And in the future, many other companies are beginning to measure Return on Experience before Return on Investment, just as us.


While Return on Experience is an underrated business metric; it is one of the main drivers, not only in ROI, but in your brand's sustainability and equity.


Listen in as we discuss what it is, how to measure it, and why.







The Experiential Way

A Podcast By Branperience


We’re Branperience, a Brand Experience Firm, talking all things brand experiences and experiential marketing! Whether you’re a brand looking for insights & tips or a Stakeholder looking to know what to expect from brand experiences, we cover various topics to cater to whichever area you may Full in! So, let’s talk!



Building brands through memorable experiences.

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